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The challenge: create a 360 degrees animated experience that puts the viewer in the center of a kaleidoscopic tunnel for the product launch of Hyundai Creta. The solution: integrate 2D and 3D elements with video footage using the latest technologies like Mettle Skybox Studio and 360 renders from 3ds Max.

CollectiveBKP was commissioned to create the lifestyle video for the launch. The project comprised of capturing 360 live action video and seamlessly connecting it to animated kaleidoscope sections. They contacted Dubai based animation studio We Are Alive for support with the creation of the animated sections.

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